WHO'S SANDO?PLAY
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BRANDS
UC SAN DIEGO
SIXTH COLLEGE
VIRTUAL MATSURINIKKEI STUDENT
UNION
LIBERTY IN 
NORTH KOREA
EVENTS
WYATT AT AZAYYO! RECORDSLUMPIA LAPS
MERCHMEDIA
LIBERTY IN NORTH KOREA
TASK: 
Create 2 Social Media Campaigns & Rebrand
ROLE: 
Graphic Design Intern
YEAR: 
2024
ABOUT:
  • With a team of 9 interns we created 2 Social Media Campaigns and a Social Media Playbook that aimed to increase visibility to Liberty in North Korea
  • Along with another Graphic Design Intern, we created multiple slide decks with over 200+ slides demonstrating how to use the rebrand
  • Conducted multiple in-depth-interviews, collected research, and participated in a 4-day creative sprint
THE PROCESS
  • WEEK 1-2: Desk research, Landscape, & Burning Questions
  • WEEK 3-4: Discussion Guides & Qualitative Interviews
  • WEEK 5-6: Building & Presenting Research Report
  • WEEK 7-10: 3 Deliverables, Development, & Final Presentation to Client
THE INTERN TEAM
  • Strategy: Sana Matthias & Jahnavi Vejju
  • Project Management: Lauren Quan & Sonia Zhu
  • Graphic Design: Sarah Ando & Catherine Kinkela
  • Social Media: Desiree Rivas
  • Communication: Christina Wang
  • Engagement: Olivia Cai
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